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Figure 9-8 -Which of the Following Data Are Collected from Consumers to Collected

Question 150

Multiple Choice

Figure 9-8
Figure 9-8 -Which of the following data are collected from consumers to develop a perceptual map for a particular product? A) evaluations of the important attributes for a product class B) managerial judgments about how consumers perceive products C) rank order of the ratings of an existing brand's preference relative to its competitors D) a listing of all prospective brands and products
-Which of the following data are collected from consumers to develop a perceptual map for a particular product?

A) evaluations of the important attributes for a product class
B) managerial judgments about how consumers perceive products
C) rank order of the ratings of an existing brand's preference relative to its competitors
D) a listing of all prospective brands and products

Correct Answer: