"Market potential" is to "industry potential," that "sales forecast" is to ___________.
A)company sales target
B)market share
C)company forecast
D)environmental forecast

Question

Quizplus · Accepted Answer

"Market potential" refers to the entire size of the market for a product or service, while "industry potential" is a subset of this, focusing on what a particular industry within that market could potentially achieve. Similarly, a "sales forecast" is an estimate of future sales for a specific company, making "company forecast" the parallel term, as it is a forecast specific to a company, just as a sales forecast is.

"Market Potential" Is to "Industry Potential," That "Sales Forecast" Is