If Prince Sports, Inc. was competing against Wilson Sports in the tennis racquet market on essentially the same kinds of racquet features, they would be using:
A)differentiation positioning
B)head-to-head positioning
C)segmented positioning
D)product positioning

Question

Quizplus · Accepted Answer

Head-to-head positioning refers to competing directly with a competitor on similar features and benefits. In this scenario, Prince Sports, Inc. is competing against Wilson Sports in the same market for tennis racquets. Therefore, head-to-head positioning is the best choice.