Hot Topic is a California-based retailer that opened six Torrid plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2014. This $56 million is a(n):
A)market penetration estimate.
B)market share estimate.
C)marketing objective.
D)sales forecast.

Question

Quizplus · Accepted Answer

The $56 million revenue estimate is a sales forecast, as it is a projection of the amount of revenue the six Torrid stores are expected to generate in 2014.

Hot Topic Is a California-Based Retailer That Opened Six Torrid