When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is
Determining the__________ for the market.
A)sales forecast
B)top-down forecast
C)market potential
D)growth potential

Question

Quizplus · Accepted Answer

Nokia is calculating the potential size of the African smartphone market, so it is determining the market potential. The sales forecast would be a prediction of future sales, which is not mentioned in the scenario. Top-down forecasting involves starting with a large forecast and breaking it down into smaller segments, which is not mentioned in the scenario. Growth potential refers to the potential for a particular product or business to grow, which is not mentioned in the scenario.

When Nokia Considered Entering the African Smartphone Market, One of the Fastest