A product manager for Wilson's tennis racquets in 2010, who needed to make a sales forecast through 2013, started with the known value of 2009 sales and listed the positive factors (more tennis courts, more TV publicity)and the negative ones (competition from other sports, high prices of graphite and ceramic racquets)to arrive at the final series of annual sales forecasts. The Wilson product manager uses a
________ forecast.
A)lost-horse
B)salesforce survey
C)top-down
D)buildup

Question

Quizplus · Accepted Answer

The lost-horse forecast method involves starting with the last known value and adjusting for positive and negative factors to make future predictions, which is what the product manager did.

A Product Manager for Wilson's Tennis Racquets in 2010, Who