Compared to traditional market research, using social media research is:

Question

Quizplus · Accepted Answer

Social media research is faster than traditional market research as data can be collected and analyzed in real-time. Additionally, social media research can provide more up-to-date insights as it captures current conversations and trends. It may also be less expensive than traditional market research as it eliminates the cost of participant recruitment and data collection. Lastly, social media research may still be subject to bias depending on the sample of social media users being analyzed.

Compared to Traditional Market Research, Using Social Media Research Is