During the 2016 Earth Hour, WWF (formerly the World Wildlife Fund)launched a social media campaign in the London Underground to encourage support by using the #EarthHourUK. Which aspect of social media allowed them to measure the response to their Earth Hour Campaign?

Question

Quizplus · Accepted Answer

Social media allows real-time responses and feedback, which means that WWF could monitor engagement with their campaign and measure the response to their Earth Hour campaign.

During the 2016 Earth Hour, WWF (Formerly the World Wildlife