The Dairy Farmers of Canada, an association representing dairy producers in the country, wanted to discover why milk consumption was declining in Canada. The marketing manager for this association decided they should first:

Question

Quizplus · Accepted Answer

Engaging in marketing research is the best choice as it will help the Dairy Farmers of Canada to gather information on factors affecting milk consumption and to formulate effective strategies to tackle the decline. Hiring a consultant, spending more on advertising, or hiring more salespeople may not address the underlying issues that are causing the decline in milk consumption.

The Dairy Farmers of Canada, an Association Representing Dairy Producers