Impiric is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Impiric always suggests the marketing research process begins with:

Question

Quizplus · Accepted Answer

Defining the problem is the first step in the marketing research process as it helps to identify the underlying problem that needs to be solved through research. Without a clear problem definition, the research process may not yield meaningful results. The other options (A, C, D) may be important in the research process but they should come after defining the problem.

Impiric Is an Integrated Marketing Solutions Company