Shelly, the manager of a large grocery store, was concerned. She had received complaints from several customers who said they had been treated rudely by clerks at the store. In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers. The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks.
Later, Shelly reviewed those notes. The research notes Shelly reviewed were a form of ________ data.
A)secondary
B)primary
C)developmental
D)national

Question

Quizplus · Accepted Answer

The data collected by the marketing researchers specifically for this study is considered primary data. Secondary data would be information that was already collected and available for use, such as sales figures or demographic information. Developmental and national are not relevant categories for this type of data.

Shelly, the Manager of a Large Grocery Store, Was Concerned