All of the following are examples of internal secondary data EXCEPT:
A)an organization's income statement and balance sheet for 2001.
B)customer lists generated by an organization's marketing information system.
C)Nielsen ratings reports for Ontario purchased by an organization.
D)studies conducted three years ago by the firm's market research department.

Question

Quizplus · Accepted Answer

Nielsen ratings reports are external secondary data because they are generated by an outside organization. The other three choices are internal secondary data because they are generated by the organization itself.

All of the Following Are Examples of Internal Secondary Data