Coca-Cola is considering getting into the smartphone market. John, who is in their marketing department, conducts a detailed interview with leading research on smartphones. This activity is referred to as:
A)a focus group.
B)a depth (or individual)interview.
C)small group dynamics.
D)an experiment.

Question

Quizplus · Accepted Answer

A depth (or individual) interview is a one-on-one conversation between a researcher and a participant. In this case, John is conducting a detailed interview to gather information about the smartphone market, which will help Coca-Cola decide whether to enter the market or not.

Coca-Cola Is Considering Getting into the Smartphone Market