Marketing data services offer single source data, which is information provided by a single firm on household demographics and lifestyle, purchases, TV viewing behaviour, and:
A)responses to promotions like coupons and free samples.
B)magazine and newspaper subscription rates.
C)attendance at church, theatre, and the like.
D)recreational activities like tennis and golf.

Question

Quizplus · Accepted Answer

The question mentions "responses to promotions like coupons and free samples," which implies that the marketing data services offer information on how consumers respond to these types of promotions. Therefore, choice A is the best answer. While the other choices may also be available through marketing data services, they are not specifically mentioned in the question.

Marketing Data Services Offer Single Source Data, Which Is Information