When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
A)people know the answers to the questions.
B)the right questions are being asked.
C)people will answer according to how they hope the marketers want them to respond.
D)people will understand the questions being asked.

Question

Quizplus · Accepted Answer

Marketers cannot assume that people will answer according to how they hope the marketers want them to respond. This is because people might feel uncomfortable to answer honestly or try to present themselves in a more positive light.

When Marketers Decide to Use Surveys to Ask Questions, They