A marketer sends out a newsletter to one group that has the sent address of 'newsletter@companyX.com.' This marketer sends out the same newsletter to another group that has the sent address of 'alex_g@companyX.com.' The researcher is
Attempting to determine the differences in response and open rates based on which address the newsletter is sent from. What is the marketer engaging in?
A)nonprobability sampling.
B)an experiment.
C)a panel.
D)questionnaire data.

Question

Quizplus · Accepted Answer

The marketer is conducting an experiment by manipulating one variable (the sender email address) to determine its effect on another variable (response and open rates).

A Marketer Sends Out a Newsletter to One Group That