A publishing company sponsors an informal one-time-only session with an influential college professor who uses a given text. The professor meets to discuss the textbook, its study guide, and the product's competition. This is an example of a(n):

Question

Quizplus · Accepted Answer

This scenario describes a depth (or individual) interview, where an expert provides detailed feedback on a product.

A Publishing Company Sponsors an Informal One-Time-Only Session with an Influential