Canada's military ran informal sessions in cities across Canada to find out what images should appear in the Army's next recruitment campaign. These groups of eight or nine individuals aged 18-24 responded to questions posed by a group leader regarding their opinions on reality in military ads. This is an example of a:
A) Likert scale interview.
B) consumer panel.
C) focus group.
D) jury of executive opinion.
Correct Answer:
Verified
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