McGraw-Hill, a publishing company, sponsors an informal one-time-only session with seven university instructors who use a given textbook. The instructors meet to discuss the textbook, its study guide, and the product's competition. This is an example of a:

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This is an example of a focus group, which is a qualitative research method where a group of individuals are brought together to discuss a particular topic or product. In this case, the university instructors are discussing the textbook and its competition. The other options listed, such as a jury of executive opinion and Likert scale interview, are not appropriate for this scenario. A consumer panel could potentially be used, but the fact that these are all university instructors suggests that they may not be representative of the typical consumer.

McGraw-Hill, a Publishing Company, Sponsors an Informal One-Time-Only Session with Seven