When conducting marketing experiments, the dependent variable can often describe any of the following EXCEPT:
A)marketing mix variables.
B)preferences in taste tests.
C)attitudes highly correlated to actual purchase behaviour.
D)actual purchase behaviour.

Question

Quizplus · Accepted Answer

The dependent variable in marketing experiments typically includes aspects such as preferences, attitudes, and actual purchase behavior. Marketing mix variables, which are independent variables, are manipulated in the experiment rather than being measured as a dependent variable.

When Conducting Marketing Experiments, the Dependent Variable Can Often Describe