Because marketers cannot control all the conditions in the field, they sometimes conduct a different kind of experiment known as a:
A)hypothetical experiment
B)casual experiment
C)laboratory experiment
D)non-scientific experiment

Question

Quizplus · Accepted Answer

Laboratory experiments allow marketers to control variables more effectively than in field experiments, making them a useful alternative when field conditions are too variable or uncontrollable.

Because Marketers Cannot Control All the Conditions in the Field