As a marketer for Whirlpool, you have access to a system that provides pricing and sales data for all of your brands of washing machines. This system is referred to as a:
A)data information system
B)marketing dashboard
C)pricing dashboard
D)marketing information system

Question

Quizplus · Accepted Answer

A marketing information system (MIS) collects, analyzes, and distributes relevant and timely information to marketing decision-makers. The pricing and sales data for all brands of washing machines would fall under the category of marketing data, making it a part of the MIS. The other choices, such as data information system and marketing dashboard, may be components of an MIS but do not accurately describe the system as a whole.

As a Marketer for Whirlpool, You Have Access to a System