Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:
A)Focus groups
B)Environmental scanning
C)Data mining
D)Fieldwork

Question

Quizplus · Accepted Answer

Fieldwork refers to the process of gathering data through activities such as site visits, in-person interviews, and observations. The Pepsi Taste Tour is an example of fieldwork as it involves going on a road trip to collect data on the taste preferences of Pepsi consumers.

Once the Research Design Has Been Formalized, the Process of Gathering