As a new market researcher, you spend numerous hours every day using Excel to try to understand patterns that are not apparent on first glance. You are engaged in:

Question

Quizplus · Accepted Answer

Data mining involves the use of software to analyze large data sets and discover patterns, trends, and relationships that are not immediately visible using traditional analytical methods. In this scenario, the market researcher is using Excel to engage in data mining activities to better understand patterns in their research data.

As a New Market Researcher, You Spend Numerous Hours Every