A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins. As a result, its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame. This outcome is likely only possible because the retailer engaged in:

Question

Quizplus · Accepted Answer

This scenario involves the use of data mining to identify a pattern in customer behavior and make a targeted offer based on that pattern. Data mining involves analyzing large sets of data to discover patterns, relationships, and correlations that can be used to make informed business decisions.

A Catalogue Retailer Might Determine That Customers Who Purchased Silver