Which of the factors below has played a key role in Dell's advertising campaign, "Take Your Own Path," in India?
A)featuring local, real-life entrepreneurs.
B)using a consistent global communication message.
C)running the campaign on social media.
D)translating the message to local languages.

Question

Quizplus · Accepted Answer

Dell's "Take Your Own Path" campaign in India was notable for featuring local, real-life entrepreneurs, which helped personalize and localize their global brand message to the Indian audience.

Which of the Factors Below Has Played a Key Role