By providing start-up microfinancing loans to individuals in India, Lever addressed which problem in their 4Ps strategy for the Indian market?
A)product
B)pricing
C)place
D)promotion

Question

Quizplus · Accepted Answer

Lever addressed the problem of limited access to financing for individuals in India by providing start-up microfinancing loans, which relates to the "place" component of their 4Ps strategy. "Place" refers to the distribution channels and location strategies used to make products or services available to customers. In this case, Lever was focused on making their financing services available and accessible to individuals in India.

By Providing Start-Up Microfinancing Loans to Individuals in India, Lever