Researchers concluded that all of the below are effective axioms to include social media in a global marketing strategy except
A)In the age of social media, general issues seldom remain general; that is, macro issues tend to be re-interpreted locally.
B)Social media is most useful as a "one-size-fits-all" approach, as it is too difficult to target each culture and their norms and perceptions effectively.
C)In the age of social media, local events seldom remain local.
D)Social media is a function of the technology, culture, and government of a particular country.

Question

Quizplus · Accepted Answer

Option B contradicts the idea of adapting to local cultures and perceptions, which is essential for an effective global marketing strategy. Therefore, it is not an effective axiom to include social media in a global marketing strategy. Options A, C, and D are valid axioms as they emphasize the impact of local contexts and events on social media usage and strategy.

Researchers Concluded That All of the Below Are Effective Axioms