Japan's sophisticated consumers expect quality in their TVs and radios, thereby making Japan's producers, such as Sony, Sanyo, Matsushita, and Hitachi, some of the world leaders in the electronics industry. This is an example of ________in their competitive advantage as a nation.
A)socio-cultural conditions
B)competitive conditions
C)structural conditions
D)demand conditions

Question

Quizplus · Accepted Answer

The statement describes how Japan's consumers have high expectations for quality in their TVs and radios, which creates a demanding market for electronics. This is an example of demand conditions, one of the four factors in Porter's Diamond model of national competitive advantage. With such high demand, Japan's electronics producers have to constantly innovate and improve their products to stay ahead, giving them an advantage in the global electronics industry.

Japan's Sophisticated Consumers Expect Quality in Their TVs and Radios