Canadian appliance manufacturers find that different customs about shopping must be used to determine product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom. Other Regions use their appliances differently and have other different product demands. Given this information, you should conclude Canadian appliance manufacturers would be more likely successful if they used a(n)________marketing strategy.
A)multidomestic
B)ethnocentric
C)transnational
D)standardized

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy is one where a company adapts its products and marketing strategies to meet the unique preferences and customs of each local market. Given the differences in shopping customs and product demands among different regions in Europe, Canadian appliance manufacturers would be more successful if they tailor their products and marketing strategies to meet the specific needs of each market, rather than adopting a standardized or ethnocentric approach. A transnational marketing strategy could also be effective but may require more resources, coordination, and flexibility.

Canadian Appliance Manufacturers Find That Different Customs About Shopping Must