Serologicals is a company that extracts antibodies from blood plasma. Those antibodies are used by Serologicals' customers to make drugs to treat rabies, to Immunize against hepatitis, and to deal with blood Rh incompatibility in a pregnant woman. It markets its products to international markets the same way that it markets them in the U.S. Serologicals is an example of a(n)________firm.
A)transnational
B)multidomestic
C)international
D)polycentric

Question

Quizplus · Accepted Answer

Serologicals operates in multiple countries and markets its products globally, which is characteristic of a transnational firm. They do not adapt their marketing strategies to specific countries or regions, which would be a characteristic of a multidomestic or polycentric firm. The term "international" is too broad to accurately describe Serologicals' operations.

Serologicals Is a Company That Extracts Antibodies from Blood Plasma