As a consultant for KPMG, your client asks you to find the similarities among consumers between Canadians and Scandinavians, as they are considered launching a new product to these two countries. Your client is asking you to perform a(n):
A)cross-cultural analysis.
B)international attitude evaluation.
C)polyphasic anthropology.
D)multigraphic societal scanning.

Question

Quizplus · Accepted Answer

A cross-cultural analysis would involve examining the cultural differences and similarities between Canadians and Scandinavians and could help identify similarities among consumers in both countries. The other answer options are not applicable to the task at hand.

As a Consultant for KPMG, Your Client Asks You to Find