General Mills designed a cake mix especially for preparation in the rice cookers used by Japanese consumers. The product failed because the Japanese take pride in the purity of their rice and did not want to contaminate their cookers with another food product. This product failed, as the result of a(n)_ foresee.
_ that General Mills did not
A)demographic pattern
B)idiosyncrasy
C)custom
D)ethic

Question

Quizplus · Accepted Answer

The failure of the cake mix designed for rice cookers in Japan was due to a cultural custom of the Japanese people, who take pride in the purity of their rice and did not want to contaminate their cookers with another food product. Therefore, the best choice is (C) custom.

General Mills Designed a Cake Mix Especially for Preparation in the Rice