In Canada, people with golden tans are generally seen as attractive and possibly even well-to-do. However, in other countries, such as the Philippines, suntans are indicative of labourers and even underprivileged people. Accordingly, Canadian businesses should be attentive to a field of study called________ , which examines symbols and
Their meanings.

Question

Quizplus · Accepted Answer

Semiotics is the field of study that examines symbols and their meanings, including cultural symbols. It would be beneficial for Canadian businesses to be aware of semiotics to avoid negative connotations in different cultures, such as the association of tanned skin with low socio-economic status in the Philippines.

In Canada, People with Golden Tans Are Generally Seen as Attractive