A woman from Sudbury, Ontario is in Toronto for a weekend of shopping and fine dining. After shopping in at least 10 different stores and trying at least 20 different outfits, she finds exactly what she has been looking for-the perfect linen suit. At the register however, she notices that the label indicates that the suit was made in Ireland.
Although she agrees with the salesclerk that the suit is indeed perfect, and that Irish
Linen is considered to be some of the best, she does not purchase that suit; instead she selects a less flattering, more expensive suit that contains a label stating it was made in Canada. This behaviour would likely be an example of:

Question

Quizplus · Accepted Answer

This behaviour is an example of consumer ethnocentrism, as the individual is choosing to purchase a product solely based on its country of origin, rather than objectively evaluating its quality or suitability for her needs. This behaviour stems from a belief that products made in one's own country are superior to those made in other countries.

A Woman from Sudbury, Ontario Is in Toronto for a Weekend