Concerned about the growing prevalence of English on the web, a French state institution founded in the 17th century to maintain the purity of the language unveiled a dictionary of newly coined French equivalents to English Internet terms in 2000. This is symptomatic of the difficulties in doing business in France because in many situations, the business must be conducted in French. The French could be described as having:
A)cultural ethnocentrism.
B)a cross-cultural bias.
C)cultural commitment.
D)consumer polycentrism.

Question

Quizplus · Accepted Answer

The French institution's efforts to maintain the purity of the French language and their concern about the prevalence of English on the web suggest cultural ethnocentrism. They are placing their own culture and language above others and believe that it is essential to maintain the purity of their language.

Concerned About the Growing Prevalence of English on the Web