Not so many years ago, many Canadian consumers thought Canadians who purchased Japanese-made radios, televisions, and other electronic equipment were behaving not only inappropriately, but immorally. Canadian consumers who thought buying Japanese products was wrong were exhibiting:

Question

Quizplus · Accepted Answer

Consumer ethnocentrism is the belief that products made in one's own country are superior to those made in other countries, leading to a reluctance to buy foreign-made products. The example given in the scenario exemplifies this phenomenon, as Canadian consumers considered it morally wrong to buy Japanese-made electronics. Culture shock refers to the disorientation and confusion that individuals may experience when immersed in a new culture, back translation is the process of translating text from one language to another and then back to the original language to check for accuracy, and consumer bias refers to a general tendency towards favoring certain products or brands over others based on personal preferences.

Not So Many Years Ago, Many Canadian Consumers Thought Canadians