Since global marketing is affected by economic considerations, a scan of the global marketplace should include each of the following EXCEPT:

Question

Quizplus · Accepted Answer

Although an assessment of education and literacy rates in different countries can provide insights into a country's potential consumer market, it is not directly related to economic considerations in global marketing. The other three options are directly related to economic considerations and should be included in a scan of the global marketplace.

Since Global Marketing Is Affected by Economic Considerations, a Scan