In international marketing, the product strategy of selling virtually the same product in other countries is called product ________strategy.

Question

Quizplus · Accepted Answer

Product extension strategy refers to selling the same product in multiple countries without making any significant changes to the product. This strategy is commonly used by global companies to minimize costs and maintain consistency in their brand image across different markets. A is incorrect because product adaptation strategy involves making adjustments to products to meet the unique needs or preferences of specific markets. B is incorrect because product invention strategy involves creating entirely new products that have never been seen in the market before. C is incorrect because globalization refers to the process of integrating economies, cultures, and societies on a global scale.

In International Marketing, the Product Strategy of Selling Virtually the Same