The company that makes Breathe-Right nasal strips sells the same product in other countries. This is an example of which type of international product strategy?

Question

Quizplus · Accepted Answer

The company is selling the same product (Breathe-Right nasal strips) in other countries without making any changes to it, which is an example of product extension strategy. Product adaptation strategy involves making changes to the product to better suit the needs or preferences of the local market, while product invention strategy involves creating a new product for the international market. Product customization strategy involves creating personalized products for individual customers.

The Company That Makes Breathe-Right Nasal Strips Sells the Same