Figure 7-6

-According to Figure 7-6, cell "B" refers to which type of product and promotion strategy?
A)Product extension strategy
B)Dual adaptation strategy
C)Product adaptation strategy
D)Communication adaptation strategy

Question

Figure 7-6
 
-According to Figure 7-6, cell "B" refers to which type of product and promotion strategy?
A)Product extension strategy 
B)Dual adaptation strategy 
C)Product adaptation strategy 
D)Communication adaptation strategy

Quizplus · Accepted Answer

Cell B in Figure 7-6 refers to a product adaptation strategy, where the product is adapted to meet local market needs, but the promotion strategy remains the same.

Figure 7-6 -According to Figure 7-6, Cell "B" Refers to Which Type