Many organizational buyers today are making deliberate efforts to build relationships that shape suppliers' products, services, and capabilities to their needs and those of their customers. This is known as:
A)inverse marketing
B)inside-out marketing
C)demarketing
D)supplier development

Question

Quizplus · Accepted Answer

This is known as supplier development, a process where the organizational buyers work closely with the suppliers to shape their products, services, and capabilities based on their needs and those of their customers. This leads to a mutually beneficial relationship between the two parties. Inverse marketing refers to the process where customers seek out vendors rather than vendors seeking out customers. Inside-out marketing refers to a marketing approach where the company focuses on its strengths and capabilities rather than customer needs. Demarketing refers to a marketing strategy where the goal is to reduce demand for a product or service due to external factors such as environmental concerns.

Many Organizational Buyers Today Are Making Deliberate Efforts to Build