When General Motors (GM)purchases BorgWarner transmissions, and BorgWarner buys trucks and cars from GM, they are demonstrating which type of buyer-seller interaction?
A)tying arrangements
B)exclusive dealing
C)reciprocity
D)relationship marketing

Question

Quizplus · Accepted Answer

This is an example of reciprocity, where both parties purchase goods from each other as a way to strengthen and maintain their business relationship.

When General Motors (GM)purchases BorgWarner Transmissions, and BorgWarner Buys Trucks