After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is referred as:
A)situational analysis sequence.
B)hierarchy of learning.
C)purchase decision process.
D)VALS inventory.

Question

Quizplus · Accepted Answer

The process of buying a new smartphone typically involves several stages, including problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. This entire process is known as the purchase decision process. It is a model that describes the stages a consumer goes through when making a purchase, and it includes both internal and external factors that influence the decision-making process. The other options, situational analysis sequence, hierarchy of learning, and VALS inventory, do not accurately describe this process.

After Buying Your New Smartphone, You Proceed Through Several Stages