When the marketing student who has recently moved out of residence and now shares a house with 4 others, where it is the responsibility of the tenants to mow the large lawn said, "It's really hard for me to mow such a large lawn without a power mower," he was entering which stage of the consumer decision process?
A)purchase decision
B)information search
C)alternative evaluation
D)problem recognition

Question

Quizplus · Accepted Answer

The marketing student has identified a problem or need - that it's difficult to mow the large lawn without a power mower. This means they are in the problem recognition stage of the consumer decision process.

When the Marketing Student Who Has Recently Moved Out of Residence