The ads for Visa debit cards show people who need to make a purchase quickly, but are unable to do so because the retailer won't accept a check without several forms of identification. Which situational influence is Visa using to show the benefits offered by its debit cards?
A)physical surroundings
B)social surroundings
C)antecedent states
D)purchase task

Question

Quizplus · Accepted Answer

Antecedent states refer to the internal factors that influence a consumer's behavior, such as their mood, knowledge, and goals. In this case, Visa is using the antecedent state of frustration to show how its debit cards can provide a solution to the problem of not being able to make a purchase quickly.

The Ads for Visa Debit Cards Show People Who Need