L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?
A)learning
B)antecedent states
C)perception
D)motivation

Question

Quizplus · Accepted Answer

The advertising theme "Because you're worth it" relies on motivation, specifically the motivation to feel like one deserves to invest in oneself and purchase L'Oreal's products.

L'Oreal's Former Advertising Theme, "Because You're Worth It" Relied on Which