The ad for Dove body wash asks the question, "How old will you be when you stop feeling 29?" The ad is using the ______ to appeal to its target market.
A)avarice
B)lust
C)self-concept
D)greed

Question

Quizplus · Accepted Answer

The ad is using the concept of self-concept to appeal to its target market, as it plays on the idea of wanting to feel youthful and attractive, even as we age. By referencing the age of 29, the ad implies that this is a desirable age and that using Dove body wash can help you maintain that youthful feeling.

The Ad for Dove Body Wash Asks the Question, "How