The statement by a senior executive at Lenovo, a global supplier of notebook computers that "The notebook market is getting more like cars. The car you drive reflects you, and notebooks are becoming a form of self-expression as well" illustrates the importance of ______ in reflecting the products and brands that consumers buy.
A)self-actualization
B)self-concept
C)self-fulfillment
D)optics

Question

Quizplus · Accepted Answer

The statement indicates that consumers are buying products and brands that reflect their own self-image and identity. This reflects the concept of self-concept, or the way people view themselves and how they want to be perceived by others. The comparison to cars also suggests that consumers are using products to make a statement about themselves in a similar way to how cars are used to convey status and personal style.

The Statement by a Senior Executive at Lenovo, a Global