The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:
A)perceived risk.
B)spatial uncertainty.
C)a negative antecedent.
D)temporal uncertainty.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety or uncertainty felt by the consumer when they are not sure about the outcomes of a purchase, but believe that there might be negative consequences associated with making the wrong purchase decision. This type of risk is associated with a lack of familiarity with the product or service, as well as a lack of control over the consumption process.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes